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When searching for an Internet Marketing Agency for modification of your website in order to receive higher traffic, the one thing you shouldn’t do is trusting every word that an agency tells you. The following are the common lies you are likely to hear. First most agencies will tell you that they can ensure that your site receives exceptionally higher traffic in a short period of time. This is always a false promise because it usually takes quite some time for a site to start receiving high traffic and therefore a good agency should tell you that you will have to exercise some patience as they do what they can. Some agencies may cinch higher ratings in search engines such as Google or Yahoo; a bait which many desperate businesses quickly swallow. What you should know however is that search engines never rate high a website simply because they have received positive recommendations of the site from an internet marketing agency. Search engines like selecting and rating sites themselves basing on their own criteria.